Copywriting vs content writing: which is better for your business?
In a time of online marketing and internet data overload, how do you get your name out there? A lot of large corporations, as well as small businesses, are now jumping on the SEO train. Copywriting vs content writing, here are some of the things you should consider.
If you’re a business owner or business manager, odds are you’re looking at ways to scale up your business. Bring in more leads, attract customers, grow organic traffic coming to your site, and increase your revenue.
But how do you go about putting just the right information out there that will attract the right customers, who are actually interested in purchasing your services or products?
Consider Adding a Blog
A stigma about blogs clouds the idea of blogging for business purposes. Many business owners think of bloggers only in the context of travel blogs, adventure, and entertainment. But blogs have emerged as a valuable resource for customers in every niche and industry you can think of.
How so?
Blogs give you a great opportunity to provide value to your readers and attract them to your site by addressing their questions and concerns. Providing answers to their search queries and pain points allows you to draw traffic to your site.
Blogs, however, can go two ways. You want to choose wisely in which you’d like to invest. And here’s where we’re back to copywriting vs content writing.
Let’s find out more.
What actually is the Difference Between a Copywriter and a Content Writer?
Simply put, copywriting and content writing are similar in many ways, however, content writing lacks many of the valuable features of copywriting.
So, when asking about copywriting vs content writing, here’s the short version:
Copywriting is content writing and more. Content writing is just that, content.
Content Writing:
What You Need to Know
Let’s settle the copywriting vs content writing debate, shall we?
Content writing is a fantastic way for you to add value and resources to your customers. You can provide them with relevant information and provide in-depth insight into topics you think may be interesting to them.
Content writing has one sole purpose, to educate and inform your reader. Not more, not less.
If you’re a health e-commerce business, for example, you can provide content covering various health topics. Your customers are likely interested in learning more about health-related issues and ways to improve their well-being. They will appreciate your insight and stand.
You might think, “That’s great, I just want them to learn more about a certain topic.” Think again.
It’s so hard to capture your audience’s attention these days with distractions lurking at every corner. Why waste a perfectly good opportunity and not offer more?
“Like what?”
Copywriting may just be your answer.
Copywriting:
What You Need to Know
So, you’d like to find out more about the difference between copywriting and content writing?
Copywriting is content writing and a tad more. Consider it the cream on your cupcake, the butter to your bread, or the highly coveted salt in your soup. You get the picture!
While copywriting and content writing may have the same essence, copywriting provides you with the little extra that makes all the difference.
With copywriting, you also provide value and resources to your readers. But you don’t just guess what topics they could possibly be interested in.
Copywriting is more strategic and goal-oriented. Milestones are measurable and quantifiable.
You write with a purpose and your main purpose is to increase sales and drive traffic.
Providing content, just for the purpose of writing content, will likely do very little for your business. You want your audience to take action, engage with your brand, and ideally, purchase your products.
So, What Are the Benefits of Copywriting?
Consider the benefits of copywriting, which, trust me, are very eye-opening when investigating the copywriting vs content writing question.
You want to educate your reader and become a respected resource in your industry. But you also want to grow your business. Here’s what a copywriter will do for you.
A Copywriter Will Do Your Keyword Research and Boost Your SEO
Do you really just want to put out content without knowing whether your visitors are genuinely interested in your topics?
You might not want to hear this but without keyword research, you might be writing for no one. People might not care about your topics and your articles, and while published, they might never see the light of day or get read.
And that’s a shame!
For your business, your traffic, your SEO, and your sales.
A copywriter will research keywords that your audience types into Google, queries they want answered. Finding relevant keywords that are in-demand and topics that are trending, will drive more traffic to your site and attract more readers. In some way, it’s like content writing for SEO.
And why is that so important?
More engagement and traffic means better SEO (search engine optimization), and a better rank in Google. In addition, when more visitors swirl around your site, you’ll likely see more sales and an increase in revenue.
And why shouldn’t you grab an opportunity like this for your business?
A Copywriter Implements Emotional and Persuasive Techniques to Drive Sales
Did you ever wonder how sometimes you end up buying a product that you had no intention of buying? Something just convinced you that you had to have it?
That my friend is called persuasion.
It’s one of the most profound differences between copywriting and content writing.
A skillful copywriter provides your readers with educating, honest, and valuable information. But he doesn’t stop there.
While he has your audience’s attention, he’ll use emotional strategies, social proof, and persuasive measures to gently nudge your customers forward.
Yes, you want to educate your visitors. You want to address their concerns and allow them to make an informed decision. But at the same time, you want to oh-so-slightly sway them in the right direction.
A Copywriter Always Includes a CTA (Call to Action)
At the end of a well-researched and keyword-optimized article, your copywriter will always add a CTA. A call to action for your website visitors.
You have their attention, so use it.
With social media feeds, ad pop-ups, and tons of other distractions online, you want to grab every opportunity you have to tell your reader exactly what you’d like for him or her to do.
So, what does that look like?
At the end of your blog post or article, sometimes even throughout, you want to tell your readers whether there’s a product they can purchase or a service that you provide that’s relevant to the topic at hand.
You could also ask your visitors to sign up for your email newsletter – so you can stay in touch with them, nurture your relationship, and sell them on your products later.
Or even if you just ask them to leave a comment, engage, and stay on your site longer. The longer your readers’ sessions, the lower your bounce rate, and the better your SEO.
Besides grasping the opportunity to provide a CTA, make sure you’re clear and concise. Don’t confuse your readers! Use straightforward language that everyone can understand, so you can drive as many people as possible to act.
Including a clear CTA in your writing is another major difference that distinguishes copywriting from content writing.
Settling the Debate:
Copywriting vs Content Writing
You may have guessed that there is a definite difference between copywriting and content writing. A clear difference between a copywriter and a content writer.
But ultimately, who makes the race in the copywriting vs content writing debate?
For most businesses, while the distinction may not be obvious at first glance, copywriting is the clear choice.
Copywriting provides all the benefits of content writing and so much more. Sometimes copywriting is also referred to as content writing for SEO because there are some overlapping similarities, plus SEO results.
Here’s a summary of what copywriting can do for you:
Benefits of Copywriting
- Provides valuable resources for your audience
- Includes keyword research
- Incorporates SEO (search engine optimization)
- Aims at increasing organic traffic to your site
- Ends with a CTA (call to action) that nudges the reader into your desired direction
- Aims at boosting sales and revenue
Now that you know the difference between a copywriter and a content writer, you likely have a first choice that can do a whole lot more for your business and strategic goals.
If you’re ready to sharpen your web copy or write more targeted blog posts, reach out here and let’s put you on the internet map!
