Best Drip Email Marketing Campaigns for Your Business
Ever wondered why some marketing strategies are so much more effective than others? Why some businesses thrive and others fail? Drip email marketing campaigns are some of the most promising strategies you can implement to set your company up for success and drum up business.
How, you may ask? Let’s find out.
Why are Drip Campaigns and Email Marketing so Effective?
Email marketing has evolved into a highly effective form of marketing and is now a popular choice among business owners. Drip email marketing campaigns, in particular, have proven to be very successful. Consider drip email marketing campaigns your opportunity to reach your leads at home, virtually take them by the hand, and guide them through your marketing funnel.
A marketing funnel is a strategy that assists you in gently moving your customers forward on their purchasing journey. It’s your chance to give them a nudge every now and then to take another step – a step closer towards purchasing your product.
What’s the big advantage of drip email marketing campaigns you’re wondering?
According to a statistic by Hubspot, a stunning 99% of email users check their emails every single day, with some checking a lot more frequently¹ – giving you a huge opportunity to reach your customers and to pitch your products.
What’s a Drip Email Marketing Campaign?
So, drip email marketing campaigns seem to be a good bet but how’re they different from any other email marketing campaign?
Drip emails are designed to be sent to only a specific audience that has or has not for that matter, taken a specific action. You can set up an email sequence explicitly addressing a group of people that is at a certain point in their purchasing journey.
In short, drip email marketing campaigns are very targeted and deliberate, putting the right information in front of the right people at just the right time.
Drip email marketing campaigns are automated and assign a specific number of emails to each action a consumer takes. Of course, these emails can and should be personalized, so you can show your customers that you truly know who they are.
Companies love using drip emails as they enable them to stay in touch with their customers and address their needs. Keep them posted on important dates, special offers, and company updates.
What makes drip email marketing campaigns so successful is the strategy that goes into planning them. Emails are prewritten and a send schedule is determined prior to launch.
Benefits of Drip Email Marketing Campaigns
The main advantage of drip email marketing campaigns is that you won’t be sending emails at random but instead base their schedule and sequencing on your consumer research done ahead of time. It allows you to predict what your customers want to hear from you at a certain point in time.
And thinking about what they want to know in advance and planning it out thoroughly, is what’s going to move the needle forward for you and get them to make a purchase.
After all, customers prefer receiving emails that fit their needs and desires more closely. Sending generic emails or ignoring the need for a strategy that’s focused on customer behavior can adversely affect your business.
In fact, 91% of customers indeed prefer it for companies to recognize them and to recognize where they stand in the purchasing journey. Understanding your customers also allows you to send more relevant information.²
Drip email marketing campaigns are successful because:
- They are very personalized
- They anticipate reaching customers at specific times and engage with them accordingly
- They provide relevant offers to customers
- They are automated and strategically planned
- They nurture customer relationships on a set schedule
- They require less effort throughout but can generate a significant amount of leads
Drip Email Templates for Your Business
Intrigued? I bet you are!
Now to the question that has been itching you to ask this whole time:
Are there any drip email templates that promise success?
The answer is yes.
There are many drip email templates that you can download online and personalize. You can find templates for various types of copy:
- To deliver coupon codes
- To share content from your blog
- To send email newsletters to subscribers
- To ask customers to download e-books or white papers
When trying to find the best drip email template for your company, keep in mind that there are two key types of drip email marketing campaigns that you can implement:
- Drip campaign to onboard new customers
- Drip campaigns to adjust focus and redirect customers
If you’re ready to create your own drip email templates, the following sequence can help you establish a lasting relationship with your visitors:
- Start with a welcome email that is warm and genuine. Keep things simple and allow your customers to get to know you. Most importantly, use this opportunity to allow your readers to learn to trust you.
- Begin to personalize your emails and strategize
- Share your experience, be personable and genuine. Customers don’t want to hear the same old boring pitch. Be honest, vulnerable, and allow your customers to get a deeper glimpse into who you are.
- The next step is to provide examples of your work, success stories, or case studies. Provide rationale as to why your customer absolutely needs your products or services.
- Before culminating in a CTA, where you ask your readers to make a purchase, get them hooked by allowing them to sign up for a free trial or to book a demo. Providing money-back guarantees and other buying incentives can also encourage your readers to make the shift from lead to customer.
Examples of Drip Email Softwares and Apps
Ready to get started on your own drip email marketing campaigns? Here are some platforms you can use to create and send your drip emails:
- ConvertKit
- Mailchimp
- Omnisend
- Klaviyo
Most drip email apps allow you to:
- Determine a marketing strategy
- Create your sequences
- Personalize your emails
- Quantify and analyze progress
- Course-correct and adjust emails and focus
Drip email marketing campaigns are truly valuable and bear the promise of reaching your leads wherever they may be. Cultivating your relationship with your readership is absolutely crucial, so if you haven’t caught the drip-email-marketing-train yet, it’s time to hop on.
Resources:
- https://blog.hubspot.com/marketing/email-marketing-stats
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