Medical Writing: 5 Ways You Can Benefit from a Health and Wellness Copywriter
Whether you’re a doctor or an e-commerce business in a health-related niche, providing accurate information about your medical services or products is crucial. And that’s where a health and wellness copywriter comes in.
A health and wellness copywriter can do the heavy lifting for you if you’re unsure about medical writing and terminology. But even if medicine and health are totally your forte, you might lack the time to write effective copy and research topics thoroughly.
The latter is a dilemma many physicians face, whether you own your own practice or work at a clinic. Plus, copywriting is not just medical writing. While a deep knowledge of current health issues and medical terms is necessary, you’ll also need solid marketing know-how.
The opposite is true for many e-commerce businesses selling supplements, medical devices, or other health-related products. While they might have time on their hand, it can be tedious and tricky to fully grasp medical concepts and dissect them for their target audience.
Let’s learn more about what a health and wellness copywriter can do to help scale your business!
What Does a Health and Wellness Copywriter Do?
A health and wellness copywriter has a diverse background and manages to bridge multiple disciplines. Besides a thorough understanding of medical concepts and terminology, your health and wellness copywriter is also a marketing professional.
Health and wellness copywriters are individuals, who frequently come from a clinical background or a former career in medicine. This includes doctors, nurses, researchers, and many more.
Having worked in the medical field and obtained hands-on experience makes them a perfect fit. Understanding your products and services in-depth is key for promoting them effectively.
But that’s not all.
Additionally, a health and wellness copywriter is a marketing pro. He’ll have good knowledge of SEO (search engine optimization), keyword research, and promotional strategies. After all, a copywriter’s foremost goal is to sell your products.
Lastly, a health and wellness copywriter is just that, a writer. He uses his medical know-how and marketing strategies to provide your readers with valuable resources. Scholarly researched, accurate, clear, and strategic in promoting you and your business.
To sum this up, a health and wellness copywriter is proficient in:
- Medicine: concepts, diseases, symptoms, health benefits, health risks etc
- Marketing: SEO, keyword research, and promotional means
- Writing: providing coherent, well-researched, and skillfully written copy
A deep understanding of the medical industry and relevant experience, allows your health and wellness copywriter to dive deep into topics. Understanding your patients or customers much better than the average person, allows them to structure their copy accordingly.
Your target audience uses a specific language, might have specific health concerns, and certain pain points. Understanding your customers so deeply, their desires and fears, allows a health and wellness copywriter to tap into their sub-conscience and address them on a whole new level.
Types of Medical Writing and Copy
There’s a wide array of medical writing out there, ranging from very scientific and technical writing to very casual copy about medical products.
But regardless of the type of medical writing, or medical copywriting for that matter, your health and wellness copywriter needs to be knowledgeable of the aspects and concepts involved.
Medical writing can be extremely scientific, such as medical writing for scientific publications, announcements of research findings, and medical journals. It’s very similar to high-profile academic science and medical writing.
Most of us struggle to map out such complex medical concepts in writing. Even with adequate medical knowledge, most people will shy away from writing highly technical medical papers, articles, or textbooks themselves.
That’s where medical writers come in. They love to dig deep, research the topic thoroughly, and connect thoughts coherently. Producing text with a structured flow in regards to both scientific thoughts and words is a coveted skill.
But medical writing doesn’t always have to be so technical.
Oftentimes, medical writing is meant to address the average person and not the medical community. Think of your elderly neighbor next door that keeps asking you to carry her grocery bags for her or the stressed mom-of-four that’s hustling to take her kids to the next activity.
And that’s a skill in itself.
Your health and wellness copywriter is proficient at writing about highly complex medical concepts, simplifying them, and ridding them of technical lingo. Now your average customer can understand it too.
But even if you’re writing simpler medical copy or texts, it’ll still require research and deep knowledge. In order to sell medical or health-related products to your customers, your health and wellness copywriter will need to understand how they work and what illnesses they can alleviate.
How Can a Health and Wellness Copywriter Help Your Business?
Now that we roughly know what a health and wellness copywriter does and where his or her expertise lies, let’s investigate how hiring a health and wellness copywriter can help you.
There are many businesses that can benefit from working with a health and wellness copywriter:
- Doctors and other health professionals working in a clinical setting (whether they run their own practice or work at a hospital or clinic)
- Nutritionists
- E-commerce businesses (such as companies selling all-natural supplements, toxin-free everyday items, nutritional bars, and many more)
- Pharmaceutical industry
- Pharmacies
- Medical device manufacturers
- Medical supply companies
- Meal service and special diet service providers
A health and wellness copywriter can easily grasp the extent of your services or products and find a concise way to write about them. Communicating what you offer clearly will impact your response rates, organic traffic, and revenue.
Your copywriter will first ask you questions about your products but also about you and your company. Your company voice and image are just as important as the product. Your medical copywriter will want to make sure he represents you as best as he can.
For example, your health and wellness copywriter could write for an online retailer providing supplements for gut health. He’ll dissect the topic and write about your target readers’ pain points, which could range from stomach cramps to understanding gut bacteria.
He’ll back up his writing with scientific facts and up-to-date research data. After all, a copywriter should always focus on providing value to the readers.
Keyword research and SEO play a major role in allowing your readers to find you on Google. Your copywriter will know what topics to write about to capture their attention and address their needs.
As a marketer, your medical copywriter will then bridge the provided health information with one of your products, for instance, a particular supplement that works especially well for certain symptoms.
He’ll also use a concise call to action where he’ll encourage the reader to purchase the product from you. All this needs to be written skillfully; providing honest and valuable information. Of course, your copywriter will also make sure your content is backed by science and references credible sources.
A health and Wellness Copywriter can use their combined knowledge in medicine, marketing, and writing to:
- Thoroughly research in-depth medical content
- Investigate keywords for relevance in search queries
- Address topics that will boost your SEO
- Use writing techniques that promote your products and services
- Establish yourself as a resource in your niche
Your Benefits Working with a Health and Wellness Copywriter
Working with a health and wellness copywriter can be a tremendous time-saver. It allows you to focus on your job without having to wear every hat there is.
If you’re not tech-savvy, it can spare you from frustration in attempting to break down highly complex medical terminology and technical jargon. That’s if you’re able to fully grasp it in the first place, as some concepts are very demanding.
Here are some of the benefits of hiring a health and wellness copywriter for your company:
- Save time
- Know you’ll be addressing topics your readers are genuinely interested in
- Provide quality content that gives you credibility and authority in your industry
- Boost your SEO and Google rank
- Increase organic traffic
- Increase sales and revenue
As you can see, sometimes it’s worth just saving your energy for the things that you enjoy the most. If you’d like to work with a health and wellness copywriter, with hands-on clinical experience, reach out here, and let’s talk.
