By Danielle Bucco 

Are you a business owner wondering why more customers aren’t purchasing your product? You have a lot of interest in your item, but when it comes to someone actually purchasing it, you seem to be stuck. You have heard about sales landing pages and how useful they can be when launching a new product, but how do you actually write one? 

… and how can you use the sales page to relieve their doubts about taking the plunge and buying your offer in a way that feels good to them? 

Sales landing pages can be tricky to master, so if you’ve struggled with them in the past or have no idea where to even start, don’t give up hope. Below are 9 of the best tips and tricks to consider when writing a high-converting sales landing page for your business.

What is a Sales Landing Page?

If you are a consumer of just about anything, chances are you’ve seen a sales page. A sales landing page has one role and one role only. And that’s right, you guessed it. It’s to sell a product or a service. It is your opportunity to capture a customer’s attention, address everything they want to know about the product or service, and guide them to press the buy button. 

It’s time to show that you really understand your customer. Take this chance to prioritize connecting with them by hitting on their pain points and describing how your product or service can improve their lives. 

What to Think about Before Writing a Sales Page?

It can be overwhelming to start your sales landing page. But asking yourself a series of questions can help focus your mind before you begin writing. It’s time to get clear about your customer. Ask yourself:

• What does your ideal client need to know about your product or service to persuade them to spend their hard-earned money on it? 
• What obstacles stand in their way when it comes to purchasing your product? 
• What transformation are you selling? 

By having clear, well-thought-out answers to these seemingly simple questions, you’ll know exactly what will drive your customer to make the purchase. 

Sales landing pages can be as long or as short as needed to convey why a customer needs to purchase your product. 

For example, a higher-ticket item or one that is more complicated might benefit from having a longer sales page. Comparatively, a less-expensive, straightforward item will need less explanation and less persuading and, therefore, can benefit from a shorter page. 

Knowing what your audience resonates with better will help you formulate a sales plan that will lead to even more conversions.1 

(1) Market Research is Your Friend

No matter how well you think you know your target audience, doing further market research is always a good idea before writing your sales landing page. It either confirms what you already knew about your customer or you learn about other pain points or problems you hadn’t considered before. 

It’s important to conduct this research before you start writing your landing page so you don’t have to do as many rewrites later in the process. You can send out a simple questionnaire to your email list or even join some Facebook groups dedicated to your target audience. 

By getting to know them as much as possible, you’ll be able to speak directly to them, forming a stronger connection that will allow them to feel comfortable purchasing from you.   

(2) Talk to One Person 

When you sit down to write your sales page, staring at the blank screen can be daunting. 

But after you’ve done your market research, you should have a good idea about your ideal customer’s story. You now know their pain points and what they want or need to make their lives healthier or more enjoyable. 

Now that you have a clear picture of your customer, it’s time to write directly to them. Picture one client in your mind and speak to that person. Ask yourself what is a void that you or your product can fill in this one person’s life? 

Then, try to pitch the product directly to that person. Getting specific about one person’s pain point will hit right at the struggles that so many customers feel all while building trust and familiarity with your audience. 

(3) Sell the Transformation, Not the Product

When people buy a product, most of the time they are purchasing the end result. They want what your product can do for them, not necessarily the product itself. 

• Can your service help their health and leave them feeling refreshed and the healthiest they’ve been in years? 
• Do you have an eco-conscious brand that helps customers feel positive about the mark they’re leaving on the earth? 

That result is what ultimately leads the customer to purchase. It’s important to lean into the results of your product as much as possible when writing your copy since that is going to be the driving factor for the sale.