Confused by Google Keywords, SEO Backlinks, and SEO? Here's Your 101 in Search Engine Optimization for Google
Hold your breath and let’s take a deep dive into marketing 101. We will reveal what search engine optimization is in Google, why keywords are so important, and why you should use backlinks for SEO. After all, your page rank matters – so let’s make sure you rank well in search engines.
First things first:
What is SEO and Why is Search Engine Optimization for Google Essential for Good Marketing?
Search engine optimization for Google, also known as SEO, is a way for you to optimize your website copy, texts, and images. Why? So that they can be found, clearly identified, and indexed by Google.
By understanding the copy and indexing it accordingly, you can be found on Google by your customers!
See, Google uses crawlers that crawl through your website to determine what it’s about. Google’s utmost goal is to provide a pleasant user experience to its customers. Hence, when a search query is entered into Google’s search engine, Google wants to make sure the customer receives results that match that search query. Ideally, only relevant results will be triggered.
So what does that mean?
Well, it means that Google needs to grasp what your website is about beforehand. In order to provide the user with relevant information, Google needs to know which results it should prompt. And this is where search engine optimization for Google comes in.
Literally, search engine optimization is for Google. This is your way to tell Google, “Hey, my website is about this: X, Y, and Z.” Bam! 4
Search engine optimization in Google is so important because if Google doesn’t understand your website or determines it provides a poor user experience, adding no value, you will be doomed.
Doomed? Yes. You will drown in the internet jungle under mountains of information. And your customers will never be able to find you.
Hence, your business will likely never flourish!
Search Engine Optimization for Google
There are a number of things you can do to rank in Google and optimize your site as much as possible. Set yourself up for success and implement the below suggestions for perfect search engine optimization in Google.
So, what’s important to rank high in Google, ideally landing on Google’s first page?
Word Count:
This should be no less than 300 words, but ideally between 1,200 to 1,500 words. Many websites ranking on Google’s first page even have content closer to 2,000 words.
Use Relevant Keywords for Google:
Implement your investigative skills and use keyword research tools if needed to dig out the most in-demand keywords you can find. Try to use these keywords in headlines and opening paragraphs.
Keyword Density:
Use just the right quantity of keywords and distribute them evenly throughout your text. Shoot for 0.5-2.5% keyword density.
Add a Meta-Description:
Add a meta-description, the little blurb popping up under a Google search for your website with under 160 characters. Use keywords here as well and don’t forget to add a clear CTA (call to action) to get your readers moving in the right direction.
Headlines:
An appealing headline can do all the magic for you and grab your audience’s attention. Poor headlines can cause your audience to never click on the text and engage with your website. Make sure you take some extra time to fine-tune your headline and attract readers.
Formatting:
Copy with big chunks of text, long sentences, and daunting paragraphs get very little engagement. Always keep your reader in mind and format your content in a user-friendly way. Use bullet points and lists, subdivide headings and categories, and keep your paragraphs short. Ideally, don’t use more than 3-4 sentences in one paragraph.
Use Backlinks for SEO:
Use internal and external links to connect to other websites, cite sources and build credibility. Make sure links open in new tabs, so you can keep your user on your website longer and reduce bounce rates. Backlinks can boost your SEO and build trust.
Keywords on Google and Backlinks for SEO
Websites that have been optimized for Google contain relevant keywords that match the users’ search query. Variant keywords can also be used, as Google penalizes sites for keyword stuffing – the process of shoving as many keywords as possible into a copy, making it sound and flow quite poorly.
How to Find the Right Keywords for Google?
There are many research tools available to help you find the best keywords on Google. From Keyword Planner to Ubersuggest, you will be able to thoroughly research your keywords and understand the demand for them.
Keyword tools help you determine how difficult it is to rank for a certain keyword on google. Google keywords ranking is important because keywords with a high keyword difficulty may be impossible to rank for. Pick keywords that are in demand by Google but are also easy to rank for. Oftentimes, longer keywords are easier to rank for in Google.
Why that is? Longer keywords, or keyphrases, are more specific and less likely to have been targeted already. They’re also used by a more targeted audience that may be more likely to buy your product or service. Never underestimate the power of Google keyword ranking!
The Perfect Keyword Density
The key is balance! Keyword density is important, yes. But also don’t overdo it. You want your copy to be clear, concise, and easy to understand. Always keep the reader in mind and remind yourself to find the right word choice and relevant Google keywords for your target audience.
A general rule of thumb is to shoot for an average of 1-2% keyword density, although there is no official statement from Google to confirm that. A lot of SEO is a best-guess kind of game. Shoot for anything from 0.5-2.5%, but make sure the text still sounds natural. Never involve keyword stuffing!
Your site should provide genuine value to your readers and be informative. The word count is also important; short websites generally perform much worse in Google and have poor page ranks. So the keyword density is only one factor to consider!
Content Ideas with Keywords on Google
Are you struggling to come up with regular content for your website? We know Google likes fresh and consistent content but where do you get all the ideas from? Well, my friend, Google keywords are the answer.
Before writing content, use your resources to determine what the most popular or in-demand keywords in your niche are on Google. You can do this via a simple Google search. Type in some niche-related keywords and take note of the keyword suggestions Google will spit out for you.
There are keyword tools you can use as well, which can give you more specific numbers for the keywords on Google and Google keyword ranking. This might be a more quantifiable approach, which also allows you to track and measure your success with these keywords.
The good thing is that you will literally not run out of ideas! Follow the search query suggestions and let them guide you in picking better, more concise, and relevant keywords on Google.
Backlinks for SEO
If you want to rank higher in Google, you might want to implement using some backlinks for your SEO. Backlinks are links that, generally, link back to a source you’re citing from on the web. Using backlinks for your SEO game plan is a link-building strategy that allows you to build trust and credibility over time.
Ideally, other websites will start linking to your website as well and connect with your website. This could direct traffic from that website to yours. Provide valuable and engaging content, so it’s worth it for someone else to link to your site. However, also make sure your backlink sources are authoritative – you don’t want to link to poor content.
According to a study by Backlinko, backlinks to a website by a number of domains was the most determining component in allowing a site to rank high in Google. While there are many factors playing into good SEO, establishing reliable backlinks can help boost your rankings and traffic.
Implement What You’ve Learned to Rank in Google
If you want to rank high in Google, always shoot for the first page, make sure to up your SEO game. Search engine optimization for Google is a crucial step to becoming seen and heard on the internet. Avoid having your content buried because of a lack of search engine optimization.
Keywords on Google can be found and tracked easily, as long as your research your target audience. Think about their pain points, analyze search queries and understand what they’re searching for on the web. Don’t forget to check Google’s keyword ranking, so you use keywords that you can realistically rank for.
In the process of search engine optimization for Google, implement SEO link-building techniques and use backlinks for SEO. Backlinks can boost your own traffic and direct other people’s traffic to you all at once.
But if your head is already spinning and you’re slightly terrified by SEO, no worries. Just proceed to option B.
Reach out for a free consultation and I’ll be glad to take SEO and content marketing off your plate. Together, let’s make you rank high in Google! What are you waiting for?
